NAME : SYIFA NURJUANITA
NPM :
16210802
CLASS : 4EA19
Soft Skill Assignments
English
for Economics and Business 2
“BUSSINESS IN INDONESIAN TODAY”
Culinary business in Indonesia in 2014 are expected to show
an increase with the growth of
the middle class. The proliferation of these food businesses are required to
make more creative businesses selling food.
One type of food that is developed is Japanese food, this
is Japanese food fit for Indonesian people who mamiliki basic menu of rice.
Besides Japanese food tastes good, not too greasy, nice and neatly in the box.
Good packaging is expected to meet the needs of office workers who do not have
much time to come to the dining / restaurant. On the basis of these needs, was
established a restaurant located in Kebun Kacang, Jakarta, which was the
forerunner company Hoka Hoka Bento. Hokben or formerly known as Hoka Hoka Bento is a network
of franchise fast food restaurant that serves Japanese food which is based in
Jakarta, Indonesia. Up to now, Hokben has 147 outlets spread across the island
of Java and Bali. Hoka Hoka Bento name itself comes from the Japanese word
meaning "food warm in a box".
On 18 April 1985, started from a tiny booth in the area
Kebun Kacang Raya , Jakarta , Hendra Arifin develop Hoka Hoka Bento restaurant
business under the auspices of PT. Eka Bogainti. Hoka Hoka Bento serves
Japanese food is healthy, varied, hygienic, fast food at affordable prices and
a cozy atmosphere. It makes Hoka Hoka Bento as the restaurant with the concept
of "Japanese Fast Food" in Indonesia. Now, fast-food restaurant that
bought the rights from Japan 's name has 99 outlets with a turnover of about
USD 13.85 billion per year. Hendra as the owner of PT Eka Bogainti interested
in developing a Japanese -style fast-food restaurant because at that time (
1985 ) Japanese -style restaurant concept not exist in Indonesia. He also made
study visits to Japan and then buy a license to use the brand and Hoka Hoka
Bento technical assistance in Indonesia. According to
Ben Henderson at the launch Hok 500-505 Delivery Service in Jakarta ( 28/5
2009) Today, Eka Bogainti have full copyright on Hoka Hoka Bento brand brand.
Meanwhile, a similar effort with the same brand in Japan is not there anymore.
Currently, Hoka Hoka Bento handled the second generation, the children of
Hendra Paul Arifin Arifin, who became director of operations of PT Eka Bogainti.
Hokben serves a variety of Japanese food fast, but do not
like the way the presentation of fast food restaurants in general, this
restaurant outlets arranged lengthwise like a sideboard cafeteria where
customers move along a heated stainless steel sideboard table, while selecting
various types of food, drinks and desserts. Hokben unit serves both a la carte
menu or package. The restaurant serves a variety of popular Japanese dishes ,
ranging from stir (like yakiniku, teriyaki, burakkupeppa with a choice of beef
or chicken) fried foods (such as chicken katsu; ekkado; ebi furai; spicy
chicken; tori baaga; and kani roll, chicken egg roll, and shrimp roll),
sukiyaki, shumai, gyoza, salad and soup up (like sukiyaki, chicken tofu, shrimp
ball, and shrimp dumpling) either unit or package. Also available also Tori Pop
Corn and typical drinks and desserts such as ice bird nest, ice ogura, Koori
konyaku, and pudding.
Although present themselves as a Japanese restaurant, but
Japanese cuisine served at this restaurant has been adapted to the tastes of
Indonesia, for example, a stronger sense and also presents a spicy sweet sauce
is a popular Indonesian people. This restaurant is initiated and owned by the
people of Indonesia, not Japan, that does not offer authentic Japanese cuisine.
Hokben also offers food packages for children called Bento Kidzu to include
toys, as well as a birthday party package at their restaurant outlets. One type
of food that is developed is Japanese food, this is Japanese food fit for
Indonesian people who mamiliki basic menu of rice. Besides Japanese food tastes
good, not too greasy, nice and neatly in the box. Good packaging is expected to
meet the needs of office workers who do not have much time to come to the
dining/restaurant. On the basis of these needs, was established a restaurant
located in Kebun Kacang, Jakarta, which was the forerunner company Hoka Hoka
Bento. Initially, Hoka Hoka Bento take away food business (messaging grab/take home).
The concept was later changed to take away fast food (fast food), adopts a
practical trend of eating and hygienic Japanese style. "That kind of
service is a solution for Indonesian people who are enjoying development,".
In addition to exploit business opportunities and
innovation strategies of Japanese fast food restaurant, Hoka Hoka Bento also
face many constraints (business risk) in the course of its business. In
addition, continued efficiency without downsizing the workforce. Now, Hoka Hoka
Bento employs about 4,000 workers. Although today many fast food businesses
expand their marketing area coverage through franchise (franchise), but Hoka
Hoka Bento does not plan to expand into a franchise system. Efforts to maintain
quality of the service to be one of the reasons for not venturing into the
franchise business. To improve customer, Hoka Hoka Bento develop business
message across. Contribution of inter - message sales now make up 30-40 % of
total sales . For this service , the consumer will be charged Rp 5,000 per delivery
and no minimum order limit. Halal Certificate issued by MUI LPPOM applies to
the entire Hoka Hoka Bento restaurant, from raw material suppliers, logistics
as a distribution center until delivery to any restaurant. Hoka Hoka Bento Each
restaurant is not allowed to buy raw materials from outside other than logistic
Hoka Hoka Bento. So the kosher certification process not only in the restaurant
alone but the whole process starting from a supplier, a supplier to the logistics
of transporting or restaurant, the transport of logistics to eat everything in
kosher certification. This is Hoka Hoka Bento 's commitment to continue to be a
part of the community, according to the company's vision and mission.
